The person behind the lab.

I was fortunate enough to be born in a time when my skill for pattern matching was in demand. I carved out a space for myself in the data science field where I was able to use math to determine if you would open your email, purchase an item, or leave the service altogether. But as more large companies adopted these statistical practices under the "AI" umbrella, small businesses were being left out.

I don't like this. The news headlines would have you believe that AI will replace you. As someone who has built these tools for more than a decade, I can tell you that they won't — but they will change how we go about working and running businesses. Unfortunately, large companies aren't incentivized to help you walk through the changing approaches. But I am. I think AI will help really small businesses reach their fans and make them more profitable with less. And with the bonus of making families financially independent of the current industrial workplace dynamic.

Business Idea Lab is my attempt to close that gap. Not with a course. Not with a coaching program. With real, practical teardowns of how small businesses actually work — the math, the operations, the tools, the parts that look easy from the outside and quietly ruin margins when you're not paying attention.

I'm particularly interested in the intersection most people ignore: traditional, hands-on businesses and modern technology. A local service business that uses AI to quote jobs. A craft seller who understands her customer acquisition cost. A newsletter writer who knows which issue actually converted subscribers into buyers. These aren't far-off possibilities. They're happening right now, in small towns and spare bedrooms, by people who decided to figure it out.

This site is for them. And for everyone who's about to become one of them — and just needs someone to show them where to start.

Well — that's what I'm here for.

We (my team and I) want to help you leverage AI to get started, help you operate, and help you keep up with demand. Not replace you. It's a tool. One that mimics sentence patterns and guesses outcomes, but that cannot comprehend meaning. Meaning… connection… that comes from you.

So, thanks for joining us. Subscribe, ask questions, and build a foundation to stand on.